We’re taking action to make air travel more accessible to more people.
We’re solidifying our standing as the airline people choose when they want heartfelt, attentive service and affordable fares.
The new Peach brand is an expression of the next phase of our journey.
“I want people to feel that Peach is a serious, trustworthy airline,
but one that doesn’t confuse formality with quality.
Every flight is a journey of comfort and enjoyment.”
The refreshing of Peach’s brand portrays a gentler, more mature worldview. The corporate color has shifted from bold purple to a rich pink inspired by warmth and ripening fruit. Rather than tying Peach to a single signature color, multiple tones of pink are used; these serve to enhance visibility in airports while creating a calmer atmosphere inside aircraft cabins. Reassuring ivories and browns are layered throughout, while a circular motif and leaf icon serve as a subtle expression of playfulness that raise anticipation for the extraordinary experience of travel.
Alongside the joy and lightness Peach has always offered, the new brand makes Peach closer, more comforting, and a natural part of everyday life.
Alongside the joy and lightness Peach has always offered, the new brand makes Peach closer, more comforting, and a natural part of everyday life.
